Ford Outfitters- Obstacles

The idea uses the three sides of a mechanical scrolling billboard. Each one is printed to simulate a difficult terrain surface, with significant obstacles. A picture of the Ford Outfitter Truck fixed to the glass creates the feeling of motion.
The Ford Outfitters smoothly surpasses the obstacles in each terrain.

Advertising Agency: JWT Santiago, Chile
Digital Graphic: Leo Farfan
Creative Directors / Art Directors: Matias Lecaros, Sergio Rosati
Copywriter: Matias Lecaros
Photographer: Jose Claro Agencia Cuatro
Other additional credits: Pedro Venegas
Published: March 2007