In our days we are learned that addiction is a bad bad thing.
Don’t do that because you’ll be addicted. Don’t smoke because is bad and you can’t quit!
Have you ever seen a pro smoking ad that will tell you: if you smoke our cigars you’ll be addicted, you will fight than switch, join the unswitchables!? […]

The commercial is great because the idea is very well represented.
The public: male who doesn’t want to get involved.
The hook: you can be safe (not having kids) and still have fun. To add a little bit of pepper, at the end you find out that you can be “double safe”
The commercial is based […]