BedTime Stories

These BedTime adverts are the most interesting outdoors I’ve ever seen. This is a campaign realised in Brazil, by BorghiErh/Lowe agency, for a shoe brand, named Melissa.

The photos are inspired by our childhood, with Cinderella, White Snow, etc… stories now interpreted in a modern situation.
This campaign was discussed by many critics, but I think it had a powerful impact and it shows key concepts and creative situation.
The only “bad” thing about it… if I can say that is the “sexy” part of the campaign, if we think that this was created after our childhood stories.

I wonder what would say a child looking at these photos? Maybe he will think that is the look of Cinderela!