The commercial is great because the idea is very well represented.

The public: male who doesn’t want to get involved.

The hook: you can be safe (not having kids) and still have fun. To add a little bit of pepper, at the end you find out that you can be “double safe”

The commercial is based on the presupposition of the targeted public that kids are annoying and hard to manage. And if you really feel incapable of raising a child go and buy yourself a condom – you’ll be safe.

Fun and Safe

Tags: ads, commercial, marketing, viral, condoms, campaign