Guiness beer always has some of the best ads. This is no exception, as the great mind of Michael Schlingmann has produced a black and white commercial, with no post production at all. Enjoy a great ad.

Creative Agency: Lowe Mena, Dubai
CD/Copywriter: Clinton Manson
CD/Art Director: Dominic Stallard
Very cool towel.
Tags: axe, ads, marketing, print

Here are some ads from Axe Campaigns.

Title: Fallen Angel
Agency: Lowe Bull, South Africa
Creative Director: Gareth Lessing
Art Directors: Tatjana Buisson, Gareth Lessing
Copywriter: PJ Eales
Photographer: Jason R
Retoucher: Gareth Lessing

Tags: axe, ads, marketing provocative

The commercial is great because the idea is very well represented.
The public: male who doesn’t want to get involved.
The hook: you can be safe (not having kids) and still have fun. To add a little bit of pepper, at the end you find out that you can be “double safe”
The commercial is based [...]